Donae Hargreaves is the Creative Director of NovoDesign, specialising in concept creative, digital design and brand architecture. She has a keen eye for detail and affinity to ingenious ideation. Donae’s creative prowess and background in advertising has developed over her 12+ years of producing relevant, timeless and fresh digital & tangible designs, creative strategies, and influential concepts which has afforded her opportunities to revamp brands across various industries, and to work with corporates like Tsogo Sun, Valdo, IQ Academy, the XL Travel Group and their preferred partners: Virgin Atlantic, Airlink, Club Med, Delta Airlines, Avis, Qatar Airways, NCL Cruises, Qatar Tourism and the like. As a multipotentialite, Donae has expended her talents and skills within the arts and entertainment industry as a trained professional voice artist, fashion entrepreneur and model, working with the likes of Steers, Cadbury’s, David Tlale, Willet Couture and Mazda SA to mention a few. Her approach has always been personal and purposeful because she understands that people are, and always will be, the common denominator in all that we do.